Model Kayla Shay on Set with Champagne as we stage for the shoot.
Hidden in plain sight in the middle of Los Angeles you’ll find this incredible French style chateau house that is the perfect union of our love for Paris and our love for LA. We met on location on a beautiful summer day in September to shoot our Fall ‘20 collection and create new life for our brand in anticipation for our website relaunch.
Founder, Jenny Rizzuto, styles models Kayla Shay and Jaclyn Cartier.
Jenny BTS with models Kayla Shay and Jaclyn Catier.
Our founder, designer, and visionary leader Jenny has always used flowers as the starting point in her creative process. For this shoot, Jenny partnered with Floral Art LA to create stunning arrangements that would guide her through her creative process and bring a refined, feminine touch to all of the scenes we shot.
Floral Arrangements by Floral Art LA in Collaboration with Jenny Rizzuto
Jenny and her team; Kelly Stark (makeup), Sydney Brooks (hair), and Starla Fortunato (photographer), worked behind the scenes to ensure every detail was perfect and intentional. Jenny’s years of personal styling experience mean an incredibly refined eye for detail and fabric contour -- she had almost too much fun styling and touching up the models!
Makeup Artist, Kelly Stark, touches up model, Kayla Shay’s makeup.
Jenny refines details on the models before shooting.
This shoot was all about conveying the identity of the brand and getting an authentic feel for the voice we want to shine through. Chloe Colette was inspired in part by the effortless and elegant style of French women. Our founder, Jenny, has always admired the way that French women carry themselves with poise and elegance, while never over-complicating their outfits -- they always look polished and ready for wherever their day may take them.
Jenny Rizzuto styling the models BTS.
The other important identity of the brand that we wanted to make sure to capture is the Los Angeles care-free, sun-soaked, bubbly, and joyful lifestyle. Chloe Colette is the brand for looking good, but also feeling good. All of our pieces are meant to live life in and to go anywhere and everywhere that you do. (insert video below as well)
Models; Kayla Shay, Grant Merritt, and Jaclyn Cartier
splash in the sun mid-shoot.
Join us on our journey to celebrate life a little more -- drink wine before the sun sets, laugh often, look and feel good always!
Models drinking champagne at the wrap
of the shoot by the pool.